Adding updates to your fundraising page is a crucial part of your fundraising campaign. It’s an easy and effective way to keep your fundraising page fresh.
Why update?
There are many great reasons to add occasional updates to your page. Here’s a short list of examples…
- Updates are automatically emailed to everyone who has already donated to NEADS through your page. This means that when you add an update you are reaching out to those donors and keeping them informed about your progress. You’re also showing them that they are a part of your fundraising team, which they most certainly are. Updates are a wonderful way to recognize the contributions that donors have made in support of NEADS.
- Updates encourage repeat donations! It’s very common for NEADS to see repeat donations come in right after a fundraiser adds an update to their page. And the beauty is that the fundraiser didn’t even have to directly ask for donations.
- Updates keep your page interesting and timely. If no updates are added to your page, then the content on it will eventually become quite old and stale. Updates give you a chance to continue your story, instead of just writing the initial story and then allowing it to sit there for the entire time that you’re fundraising.
- Updates are perfect for celebrating milestones. Many fundraisers set incremental goals through out their campaigns, which is highly recommended. This not only breaks up the goal into smaller, easily reachable segments, but it also provides numerous chances to announce successes. Sharing your successes with donors via updates is a wonderful thing.
Updates can be…
Photos – Pictures are a fabulous addition to your fundraising page. Donors enjoy seeing pictures of NEADS Service and Assistance Dogs, so sharing photos of our clients and their dogs is always a good idea. You’re welcome to use any pictures that NEADS has on our website, or any that we post to social media.
Videos – Show a NEADS dog in action! You can use videos that NEADS has posted to our Facebook page or to our Youtube channel. Your fundraising page makes it easy to link to many different platforms.
Thank you messages – An occasional update that simply thanks donors is always nice.
We did it! – Each time you hit an incremental goal and when you reach your main goal.
Updates should be added to your page on a regular basis. As a general rule, aim for one every other month.
